How to Make $10K Per Month With Under 10K Subscribers

So, you've been grinding away, building your newsletter, but let’s be real for a second —

what good is it if you can’t turn that audience into cash?

If you’ve got under 10K subscribers, don’t freak out.

A lot of people get stuck thinking they need hundred of thousands—hell, millions—of subscribers to make real money.

But here’s the truth: You don’t need a massive list to hit $10K a month.

What you need is a game plan to monetize the audience you’ve worked so hard to build.

Your newsletter shouldn’t just be about counting subscribers.

It should be a tool to drive sales, whether that’s through your own courses, services, or exclusive offers.

Here’s 5 Strategies You Need To Know:

1. Sponsorships and Advertising

Revenue Model: 5 sponsorships per month at $50 CPM (cost per 1,000 opens).

Pros:

• Predictable revenue once you secure sponsors.

• Works well for newsletters with high open rates and engaged readers.

• Allows you to generate income without having to create new products.

Cons:

• Requires finding sponsors willing to pay for a smaller audience.

• May take time to build strong sponsor relationships.

• Can be time-consuming to manage sponsorship deals.

2. Paid Subscriptions

Revenue Model: 5% of subscribers paying $25/month.

Pros:

• Reliable, predictable income every month.

• Encourages deeper engagement and loyalty from your audience.

• Scalable as more subscribers convert to paying customers.

Cons:

• Needs high-quality, exclusive content to keep subscribers satisfied.

• Converting 5-10% of your audience to paying subscribers can be tough.

• Requires ongoing effort to maintain and grow subscriber base.

3. High-Ticket Course

Revenue Model: 0.4% of subscribers purchasing a $500 course. (20 people)

Pros:

• High-ticket products lead to significant revenue with fewer sales.

• Once created, courses are scalable with minimal ongoing effort.

• Helps position you as an expert in your niche.

Cons:

• Takes time to create a valuable, high-quality course.

• Requires consistent marketing to keep sales flowing.

• Can be difficult to sell to a smaller audience without significant outreach.

4. Coaching Program

Revenue Model: 0.1% of subscribers purchasing a $1,000 coaching program (10 people)

Pros:

• High-ticket coaching means big profits from a small number of clients.

• Helps build authority and credibility in your niche.

• Provides personalized value, which can lead to long-term client relationships.

Cons:

• Requires significant time and effort to deliver personalized coaching.

• Can be challenging to sell, requiring personalized outreach (e.g., webinars, sales calls).

• May need to scale through additional team members or group coaching.

5. Agency or Service

Revenue Model: 0.25% of subscribers purchasing a $1,750/month service.

Pros:

• Reliable, predictable income every month.

• Builds long-term, high-value client relationships.

• Premium pricing means you can generate significant revenue from a few clients.

Cons:

• Can be resource-intensive, requiring time and staff to deliver services.

• Client work can be demanding and may lead to burnout if not managed well.

• Requires ongoing effort to acquire and retain high-value clients.

It’s all about monetizing what you’ve already built and shifting your focus from just growing your list to creating sustainable, profitable income streams.

If you’d like me deep dive into each one separately reply and let me know.

Let’s get growing!